In the ever-changing landscape of startup firms, having a Principal Marketing Officer (CMO) can make all the distinction. A skilled CMO brings invaluable expertise to the table, from specifying the company's identification to driving consistent development. We will take a look at the value of a CMO in a start-up, including their function, advantage
The Buyer’s Journey and Marketing - Mark Donnigan Interview
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with th